Does it Fight Disease or Feed it?

At the core of our philosophy is that nutrition and lifestyle are central to many of the metabolic diseases plaguing our population today.

We truly believe that the most effective question to ask ourselves when choosing what to eat is whether the food is going to fight disease or feed it.

And that the answer to this question will not be the same for everyone who answers it.

This is the understanding and reasoning that has gone into carefully selecting every SINGLE product on this site, and we urge all of our customers to adopt this question when thinking about food.

Does it Fight or Feed Disease?

Does it Fight or Feed Disease?

The Ketogenic and Low-Carb Lifestyle

Most of our our site is geared towards keto, and that's because we fully believe that carbohydrate restriction is one of the most credible, scientifically proven dietary interventions for a huge range of diseases.

We believe that proper food is the real medicine we need, not pharmaceuticals. Yes, medication has its place but it's dished out a little too easily these days and the root cause of the vast majority of metabolic disease is nutrition and lifestyle.

After the healing that comes with keto, we lean towards living a low-carb or primal lifestyle with more flexibility built in to it to keep your body metabolically fit and ensure you are getting a varied and rich nutrient intake. See below more info.

Does it Fight it or Feed it?

At the core of our philosophy is that nutrition and lifestyle are central to many of the metabolic diseases plaguing our population today. We truly believe that the most effective question to ask ourselves when choosing what to eat is whether the food is going to fight disease or feed it. And that the answer to this question will not be the same for everyone who answers it. This is the understanding and reasoning that has gone into carefully selecting every SINGLE product on this site, and we urge all of our customers to adopt this question when thinking about food.

Keto & Low-Carb Living

Most of our our site is geared towards keto, and that's because we fully believe that carbohydrate restriction is one of the most credible, scientifically proven dietary interventions for a huge range of diseases.

We believe that proper food is the real medicine we need, not pharmaceuticals. Yes, medication has its place but it's dished out a little too easily these days and the root cause of the vast majority of metabolic disease is nutrition and lifestyle.

After the healing that comes with keto, we lean towards living a low-carb or primal lifestyle with more flexibility built in to it to keep your body metabolically fit and ensure you are getting a varied and rich nutrient intake. See below more info.

What is keto?

The keto diet is one which promotes a metabolic state called ketosis. This is where the body switches to using fat as its main energy source instead of carbs. It does this by converting fat (dietary or stored) into ketone bodies, hence the terms ketosis and keto.

 

 

How do I get into ketosis?

There are four main ways that you can get into ketosis:

  1. Fasting
  2. Carbohydrate restriction (<20g net carbs per day)
  3. Vigourous exercise
  4. Ketone supplements (exogenous ketones)

What is keto?

The keto diet is one which promotes a metabolic state called ketosis. This is where the body switches to using fat as its main energy source instead of carbs. It does this by converting fat (dietary or stored) into ketone bodies, hence the terms ketosis and keto.

 

 

How do I get into ketosis?

There are four main ways that you can get into ketosis:

  1. Fasting
  2. Carbohydrate restriction (<20g net carbs per day)
  3. Vigourous exercise
  4. Ketone supplements (exogenous ketones)

What are the main benefits of the keto diet?

The main reason people become interested in keto is because of its powerful potential to help you lose weight, and fast!

However, there are lots of other health benefits associated with the keto diet, for example.

  1. Type-2 Diabetes reversal
  2. Potential cancer prevention and treatment
  3. Better control over appetite and hunger
  4. Increased cognitive ability
  5. Improved lipid profile: Triglycerides and HDL cholesterol
  6. Hormone therapy

Keto, not keto?

There is A LOT of confusion about whether certain ingredients are 'keto' or 'not keto' and this drives us CRAZY as it's not the right question.

As we've explained, ketosis is a metabolic state entered into when carbs are limited and everyone's carb tolerance for this is different. So that means what may be "keto" for you, may not be "keto" for me.

Whilst some foods are clearly not keto friendly, others are borderline acceptable. So if you are on keto, the better questions to ask are:

  1. Will this food kick ME out of ketosis?
  2. Is this food going to fight disease or feed it IN ME?

Remember that no two human bodies are the same and that it's important that you learn about what works for YOUR BODY. We encourage self education and empowerment on these issues rather than limited thinking.

What are the main benefits of the keto diet?

The main reason people become interested in keto is because of its powerful potential to help you lose weight, and fast!

However, there are lots of other health benefits associated with the keto diet, for example.

  1. Type-2 Diabetes reversal
  2. Potential cancer prevention and treatment
  3. Better control over appetite and hunger
  4. Increased cognitive ability
  5. Improved lipid profile: Triglycerides and HDL cholesterol
  6. Hormone therapy

Keto, not Keto?

There is A LOT of confusion about whether certain ingredients are 'keto' or 'not keto' and this drives us CRAZY as it's not the right question.

As we've explained, ketosis is a metabolic state entered into when carbs are limited and everyone's carb tolerance for this is different. So that means what may be "keto" for you, may not be "keto" for me.

Whilst some foods are clearly not keto friendly, others are borderline acceptable. So if you are on keto, the better questions to ask are:

  1. Will this food kick ME out of ketosis?
  2. Is this food going to fight disease or feed it IN ME?

Remember that no two human bodies are the same and that it's important that you learn about what works for YOUR BODY. We encourage self education and empowerment on these issues rather than limited thinking.

Is everything on the site keto?

Our online store was original set up as a strict keto store, however, as we've grown and evolved, we've also added a range of products which may not be keto friendly.

This is particularly relevant to our vegan and paleo sections which have super healthy products which are a little higher in carbs.

Rest assured, though, everything on our store is super clean as we check the ingredients of every product thouroughly. We have a section on ingredients further down this page which provides more info.

If you're strict keto our site is for you as 95% of our products are keto friendly. Check the next FAQ to learn how to navigate the store

Using the search & filters

One of the best ways to navigate the store is by using filters. If you're strictly keto, you can go directly to the keto section where all products are keto friendly.

You can also use the other filters to narrow your search, for example, if you check 'keto' and 'gluten-free' all of the products you will be shown are keto friendly AND gluten free.

Secondly, our #ketofam can make use of our keto meter which uses a traffic light system. This is ideal for those borderline products and gives you an easy reference to guide your choices. Read more about our keto meter next.

How to use our Keto Meter

If you're strict keto, as well as our advanced filter and search, you can also use our keto meter to help guide your choices.

We class our products as 'Red, Amber or Green' depending on how high the net carbs are per portion. To class a product as green, one portion needs to easily fit into a daily meal plan targeting less than 20g net carbs.

With that being said, every body is different so this is just meant as a guide. Technically there is no such thing as 'keto' or 'not keto' products or ingredients as we discuss earlier.

Keto is short for ketosis, which is a metabolic state. So any diet which enables your body to product ketones is essentially a 'keto diet'. 

As always, we advise asking two questions about each food you choose if you are aiming for ketosis.

  1. Is this food going to fight disease or feed it for ME?
  2. Is this food going to kick ME out of ketosis?

What we have to remember is that the answers for these questions are going to be different for different people.
 
However, we know that KNOWING the answers for yourself is a learning process and isn’t as easy when you are getting started as it will be once you have a few months of data on your body’s own responses under your belt.

So, if you're a newbie, please follow our keto meter as a guide and you may wish to sign up to our early bird list for our impending keto courses.

How to read the traffic lights

GREEN: Keto approved! Either designed specifically for keto or would easily fit in to the majority of peoples' macros.

Amber: Borderline keto. Depending on your own personal tolerance for carbs, you MAY be able to squeeze a small portion into your diet and still be in ketosis. You will only really be able to tell through testing so if you're not into that sort of thing, or aren't quite sure, then it's probably best to be cautious with this product.

Red: Not keto approved. Too high in carbs for keto. Enjoy if you're following a diet more liberal in carbs or would like a healthy treat. Even though this product isn't keto, it's still super clean and healthful.

Dietary categories

We segment our products into 8 dietary categories, with many products being part of more than one of these. Foods in ALL categories contain clean, healthful ingredients, supporting our customers to fight disease and not feed it.

Very low carb, 100% keto friendly

Slightly higher in carbs than keto but still super clean

Too high in carbs to be classed as keto, but only of the highest quality

All ingredients certified organic

Completely free of gluten.

100% plant based

100% vegetarian

Low GI foods that will not cause a spike in blood glucose

100% clean ingredients

There is MUCH confusion about whether certain ingredients are 'keto' or 'not keto.' However, this is extremely limited thinking as ketosis is a metabolic state entered into when carbs are limited.

If you are on keto, the primary question is whether any given food will kick you out of ketosis? This simple question, however, is the source of much of our angst as there is a lot of misinformation out there and it's possible to stay in ketosis whilst following an EXTREMELY unhealthy diet.

This is why we look at things from a different perspective as what's the use of being in ketosis if you're actually doing yourself harm? So, the secondary question that EVERYBODY should be asking themselves is this: "is this food going to fight disease or feed?".

We go to extraordinary lengths to check all of the products that we list on our site. Every single ingredient is checked by one of our nutritional experts so you can shop with confidence that everything on our site is super clean and healthful.

Now, we do range some products which cause a lot of controversy in the keto world, especially things like gluten and natural sweeteners. However, we invite you to take some time to read about some of the ingredients that we have decided to include. In this way, we're completely transparent and you can make your own mind up.

The naughty list

Before we talk about what we include, let's clear out what do are absolutely no compromise on. Firstly, absolutely none of our products contain vegetable oils as they are extremely harmful to human health. We have written about this extensively so if this is a completely new concept to you please check out this article. Secondly, we do not support any products that include harmful, high GI sweeteners such as maltitol, maltodextrin or agave or any fake fake fibers such as IMOs Isomalto Olligosaccarides). This is also something that we have written about which you can catch here.

100% halal

Everything on our site is 100% halal certified.

Gluten

Let's clear up this VERY common misconception right off the bat. Gluten has nothing to do with keto. Literally nothing. However, many people have been programmed into thinking that gluten is not keto friendly but this sort of thinking only demonstrates confusion about what keto actually is.

Don't take our word from it, one of the world's experts in keto, Dr. Steve Phinney, is quoted as stating that "A ketogenic diet is naturally very low in gluten, but if you do not have gluten intolerance or celiac disease, there is no need to avoid low-carb products that contain small amounts of gluten...".

So our take follows this thinking in that unless you have a gluten intolerance, then it's fine to include in a healthy diet. And this is the stance we will take until the scientific evidence suggests otherwise.

If you're not convinced, please check out this article for further info and please make your own mind up based on what you feel most comfortable with.

Honey

Honey has been used for millennia in traditional medicine for its antibacterial, anti-inflammatory and antioxidant properties. Nutritionally speaking, honey contains very small amounts of a wide variety of vitamins, minerals, proteins, and disease-fighting antioxidants that make it a notably healthful sweetener in small amounts. As such, honey passes the ingfit fighting disease test with flying colours! PLEASE NOTE, we only advocate this sweetener when used in SMALL amounts in ingredients lists. Overuse of ANY sweetener is going to switch from fighting disease to feeding it.

Dates

Dates are known to contain phytochemicals such as flavonoids, carotenoids, polyphenols, phytoestrogens and sterols. Phytochemicals are naturally occurring plant chemicals that can reduce the risk of heart disease, and have anti-oxidant, anti-inflammatory, anti-cancer, neuroprotective and antioxidant properties, among other benefits.
 
Dates are rich in dietary fiber, iron, calcium, magnesium, potassium and copper. They are also full of tannins-great for preventing bleeding and anti-inflammatory.

The verdict? Dates are nutrient rich, energy boosting and a great alternative to refined sugar but PLEASE NOTE we only advocate dates when used in SMALL amounts. Over consumption of dates will switch from fighting disease to feeding it.

Maple syrup

Maple syrup is not only high in antioxidants, but also offers nutrients like riboflavin, zinc, magnesium, calcium and potassium. A unique polyphenol, quebecol is found in maple syrup. Maple syrup also contains inulin, a prebiotic fibre that acts as food for good gut bacteria and aids in healthy digestive and immune systems.
 
When used in appropriate amounts, maple syrup nutrition benefits can include the ability to lower inflammation, supply nutrients and better manage blood sugar, all while helping to make recipes taste great. This ingredient is definitely on the fighting disease list!

PLEASE NOTE, we only advocate this sweetener when used in SMALL amounts in ingredients lists. Overuse of ANY sweetener is going to switch from fighting disease to feeding it.

Coconut Sugar

Coconut sugar contains a great mineral profile, including iron, zinc, calcium and potassium, which are all essential for regulating your body’s water content as well as many heart, nerve, and muscle functions. There are a decent amount of phytonutrients, specifically polyphenols, flavonoids and anthocyanidins in coconut sugar. These phytonutrients help reduce blood sugar, and lower cholesterol when used in small amounts
 
Then, it contains a fiber called inulin, which slows glucose absorption and explains why coconut sugar has a lower glycemic index than regular table sugar. Inulin is a type of dietary fiber that helps keep your gut healthy, prevent colon cancer, and balance your blood sugar. Sounds like a disease fighter to us!
 
PLEASE NOTE, we only advocate this sweetener when used in SMALL amounts in ingredients lists. Overuse of ANY sweetener is going to switch from fighting disease to feeding it.

Polyols

Polyols are popular as a sugar replacement and are widely used through the food industry, especially when it comes to low carb, keto or diabetic friendly treats. With a caloric value lower than sugar, they’re used to reduce calories as well as the glycemic effects of foods. By contributing to sweetness and bulking properties, some polyols are suitable sugar replacers. Furthermore, not being fermented by oral bacteria, polyols do not promote dental caries contrary to sugar.

At ingfit we have been through the research on polyols, and we allow a short list of extremely low GI polyols, including erythritol, xylitol, isomalt, mannitol and sorbitol. However, there are also polyols with higher GIs and dirtier origins that we do NOT allow in products on our site such as maltitol.

Always remember that just like other sweeteners, polyols should be consumed in moderation, and in their case excess consumption can have a laxative or digestive discomfort effect.

Sucralose

This ingredient is the subject of much debate in online communities. However, at ingfit we don’t take our information second hand from someone else’s interpretation of it in a blog post or article (or comment on social media). We go straight to the science.

Looking at the published literature over the last three years in humans, the exact answer is not entirely clear. Some studies show impact on blood glucose and insulin while others show minimal to none.

Therefore, we have decided to stock foods that contain sucralose, but just as with foods that contain gluten we have made it known on the product page so that you can make the choice for yourself. For more info on sucralose, please check out this article.

Nutritional labelling

Total and net carbs

You may be surprised to learn that nutritional labelling standards vary across the world and as the UAE does not have its own nutritional labelling standard, we had a decision to make on how to present nutritional information on the site.

Firstly, where we have a super clear label, we will post an image of the actual product showing nutritional info and ingredients. Where this is not available, or where might be confusing, we take the following approach.

In terms of carbs, we list Total Carbohydrates showing sugar, fiber and polyols listed as subsets below them. This indicates that the fiber and polyols can then be subtracted from the carbohydrate count. This is super important for keto as it allows us to clearly show net carbs.

Here's an example of how a nutritional table looks on the site:

Energy 180 kcal
Carbohydrates 24 g
  of which sugars 2 g
  of which fibre 14 g
  of which polyols 6 g
Net carbs 4 g
Fat 6 g
Protein 21 g

 

net carbs = total carbs - fibre - polyols

24g - 14g - 6g = 4g net carbs

Calculating calories

There is also a discrepancy between the EU and the USA in terms of how calories are calculated. They are both broadly aligned at the macronutrient level:

  • 1g fat = 9 kcal
  • 1g protein = 4 kcal
  • 1g carbs = 4 kcal

...but the discrepancy appears in with fiber.

In the USA, fibre is presented as a sub-set of the carbs so the calories are calculated on total carbs. However, in the EU, the total carb count excludes the fibre which is listed separately on labels. To calculate the total calories, they calculate fibre as 2 kcal per 1g fibre.

As a result, foods labelled in the USA will have a slightly higher calorie count than foods from the EU, even though those two foods may contain exactly the same ingredients. This also poses a slight challenge for us given that we range products from all over the world.

For our own brand, we have decided to follow EU standards. Our reasoning is because soluble and insoluble fiber have different absorption rates which means much of it passes through the body undigested.

This means that there may be slight discrepancies in some of the calorie calculations so if the calories don't seem to calculate correctly consider the fibre and you will have your answer.

Please note that we have not adjusted the calorie calculation on any of the other foods that we list, we just follow the labels.