Freakin' Healthy

The health movement has reached the Middle East, but it comes with an elitist badge that alienates the majority.

Freakin’ Healthy is targeting the many who have the intention to choose healthier options, yet are intimidated by the choices because they don’t understand them.


There is a need for a brand that doesn’t get categorized as “hipster food”, and invites even the hardest of cynics because it talks their language.

The health movement has reached the Middle East, but it comes with an elitist badge that alienates the majority.

Freakin’ Healthy is targeting the many who have the intention to choose healthier options, yet are intimidated by the choices because they don’t understand them.


There is a need for a brand that doesn’t get categorized as “hipster food”, and invites even the hardest of cynics because it talks their language.